We are ‘The UpNUp’

“ The UpNUp’, in its inception began June of 2016, in a small coffee shop in the heart of South Lake Union, Seattle, between a group of friends fresh out of college. The goal was to build a multimedia platform that would produce video, audio, and written content centered around our culture and those within it who are relentlessly going after their dreams, goals and visions. To be honest that was just the model we planned on using, but our sense of direction didn’t actually reveal itself until we got to the root (our “WHY”) of our vision and what kind of impact we wanted to create.

We live in a world where most of the time, if not all of the time, underrepresented communities are just that, underrepresented. We wanted to be that platform to create a new wave of collective support, a platform that will listen to your stories and connect it to an audience that can identify, but more importantly receive a lasting effect that will help empower/cultivate a culture and generation of new visionaries who keep everything they’re doing on #TheUpNUp. It was then that we were able to breathe life and give legs to ‘The UpNUp’, and we haven’t looked back since we launched in 2018.

(Article feature for ‘TONL’)”

— Robel Andmicael, Co-Founder